Across the Sound

Jaffe Juice #135 - FourSquare, For Squares or Faux Square - the Debate

This *really* is a good one, which is scary...because it implies the others weren't. Seriously though, in episode 3 of Jaffe vs Joel (kinda), we debate FourSquare and location-based platforms AKA MoSoSo with several very key discussion topics, themes and outcomes.

Would love to hear your thoughts and feedback.

As always, send in your audio comments to me on +1 206 203-3255 or follow me on Twitter but don't follow me on FourSquare unless you're a REAL friend.

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Black Beans and Aol Tart

Another day, another Beancast. This time I shared the virtual stage with Kelly Eidson (Modea, Ad Age), Angela Natividad (Live and Uncensored, Adverve) and Ian Schafer (Deep Focus)

Black Friday and Cyber Monday took up the lion's share of our discussion for all you retail junkees, but equally tasty was the discussion about Aol's new logo/branding/identity/SSDD efforts plus some Peperami crowdsourcing for desert. Now if that doesn't cause an ulcer, I don't know what will :)

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Jaffe Juice #129 - Skatting and Riffing Jazz with Jeremiah Owyang

I recently had a chat - or perhaps I should say, a skat - with Forrester's Senior Analyst, Social Computing, Jeremiah Owyang. Follow Jeremiah on Twitter here or check out his very popular blog, Web Strategist, here. Audio comments to +1 206 203-3255

Direct download here

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Jaffe Juice #120 - Part 2 of 2009 Social Media Predictions Recorded LIVE via Talkshoe

On my birthday, I got to spend part of it with you guys LIVE and ON-DEMAND. It's part 2 of 2009 Social Media Predictions. Follow me on Twitter (jaffejuice) Audio comments to +1 206 203-3255

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Links:

Fedex post link

Mitch Joel's podcast

    

ATS #62 - The New Marketing Podcast with Max Kalehoff

Back to an interview format, with Nielsen Buzzmetrics' Max Kalehoff. Stop lurking, call the comment line at +1 206 203-3255 or e-mail [email protected]

We discuss monitoring the conversation, organizational integration/silos, internal versus external evangelists, ROI, metrics, web analytics, customer service as the new media department, acquisition versus retention, data integration and much more.

Download ats_62_the_new_marketing_podcast_with_buzzmetrics_max_kalehoff.mp3

Random/pithy notables:

26m25 - "Advertising does not know how to retain"

28m - Consumer affairs/customer service becoming the next/new media department

33m - we disagree and debate "time spent" as a metric

38m - Are web metrics a crap shoot?

47m10 - Kalehoff on the Clock

49m28 - Winners & Losers: Max's loser is the initiative around Pay-Per-Post and Joseph's losers are those bloggers who don't realize that healthy conversation requires disagreement, debate, discourse and yes, even a bit of disgust. Max's winners are the new content creators like EepyBird with respect to getting sponsored by Coca-Cola through their Diet Coke-Mentos experiment and Joe gives the nod to the whole Red campaign.

Notable Links:

• Blog: www.attentionmax.com
• Engagement video blog: www.consumerengagement.blogspot.com
• Rebuttal column to Businessweek’s “Web metrics are crapshoot” story: http://attentionmax.com/blog/2006/10/web_metrics_are_not_a_crapshoo.html
• Column on Web 2.0’s stumbling onto engagement: http://attentionmax.com/blog/2006/11/new_media_stumble_into_engagem.html
• New Forrester Report on Brand Monitoring Firms (free download, courtesy of Nielsen BuzzMetrics): http://www.nielsenbuzzmetrics.com/downloads/whitepapers/Forrester_BrandMonitoringWaveReport.pdf
• Of course, great resource for anything social media, Pete’s blog: www.consumergeneratedmedia.com

Notable Mentions: Google Alerts, Yahoo Alerts, Adam Curry, PodZinger, Nielsen-Buzzmetrics, Pete Blackshaw, McDonalds, Y&R, Len Ellis, Wunderman, Bursten-Marsteller, Media Metrix, Comscore, Hitwise, IAB, YouTube, Linden Labs, crayon, Second Life, Microsoft, Mary Poppins, Toys R Us, Planet Hollywood, Jason Calacanis, Pay Per Post, Jeff Bezos, Amazon.com, Business 2.0, Second Life Herald, Urizenas Sklar, C. C. Chapman, EepyBird, Coca-Cola, Mentos, Diet Coke, iPod Nano, Bono, Gap, The Amazing Race

    

Giving Thanks to Podcast Listeners

We took a slight break this week due to the Thanksgiving holiday. Due to the fact show #11 came out on Wednesday, we felt that with the holiday it would probably only be listened to this week...hence our ability to take a breather, which I guess is ok 'cos this is podcasting, not terrestrial radio after all.

Now that you've indulged us for a week, we'd like to repay the favor with a show specially dedicated to our listeners - this is our way of giving thanks to your loyalty, feedback, interaction and ultimately, faith in our content.

So send in your comments, audio promos and feedback to us via e-mail, phone (1-360-365-9834) or waxmail and we'll do our best to get you in the sound for next week's show! (audio comments are preferred and please try and keep 'em to about a minute)

    

Across the Sound Podcast #11

Happy Thanksgiving everyone! Please note that our next podcast will run the week of December 5.

Length: 51:34
Download the mp3

Introduction/Podbits (00:32)

* We receive our first promo from the Cubicle Escape podcast on the brain dump trivia competition
* Rob Sample says our audio quality stinks
* Steve mulls a video podcast
* Jeff Caylor's 10 Holiday Spirit Hacks
* More email feedback

What We're Blogging About (19:42)
* Steve: splog solution is economic, Google services for publishers
* Joseph: online sold out, TypePad service

Theme of the Week: MSM Why Can or Why Can't They Get It (29:30)

Winners and Losers (39:53)
Joe: Democrats (winner), six broadcast networks (loser)
Steve: Mark Cuban (winner), Audible (loser)

Significant Mentions: Screencasts Online, Andy Wibbels, John Udell, the silent podcast, Frappr, Die Hard, Shayne Bowman, cinecast, SNL skit on Steve Jobs and the  spammies, Mommycast, Email Girl Talk, Dan Gillmor, We the Media, Terry Heaton, Rex Hammock.

    

Across the Sound Podcast 10

Length: 50:48 (Download the mp3 )

00:33 - Podbits

• Joe buys an iDog, Steve's iDog is dead (IceRocket trend search)
• Question from Mike Maxwell on traffic to a podcast blog and whether a podcast blog is necessary
• Audio snippet from the Lockjaw Radio podcast asking how we market our podcast
• Audio comment from David Jones on who should be company's the Chief Conversation Officer

22:22 - What We're Blogging About

• Steve: blogvertising, hacks
• Joe: open source presentations, UNM2PMN

We're skipping the theme of the week this week.
Next week's theme: MSM - why can or why can't they get it

42:30 - Winners and Losers

• Jaffe: Google (loser), David Ogilvy (winner)
• Steve: CEOs (losers), BlogAds (winner)

Mentions: M Show, Chris Mcyntre, Podcast Alley, David Hague, Waxmail, Sony DRM crisis, Audi blogvertising campaign, Garr Reynolds, Presentation Zen post on Bill Gates and Steve Jobs, Apple Keynote, Jackie Huba, 43 Things, 43 Folders, GTD,  David Allen, Marc Orchant, Buzz Bruggeman, ActiveWords, Wiley Publishing, Post Secret, Yoda dashboard widget, Henry Copeland, Tom Messner.

Across the Sound Podcast #9

Length: 47:40
Download the mp3

Introduction / Podbits (00:16)
* Steve discusses his diagnosis with skin cancer and the impetus for the new skin cancer blog
* Joe brings up  Steve's appearance on CNBC with Dan Lyons, the author of the Forbes cover slam story on blogs
* John Keehler's comment re. his father's reaction to watching Lyons on CNN
* Audio comment from the M Show reacting to Jaffe's smack comments
* Nielsen commercial ratings

What We're Blogging About (18:00)

* Steve: RSS is plumbing
* Joe: The Apprentice

Theme of the Week: The Power of Us (21:41)

* Joe talks about the Borg
* Steve discusses BusinessWeek recent cover story - The Power of Us; cites Lego as an example
* Sound bite: "The power of us is about affecting change"; talks about his son's experience
* Next week's theme: MSM - why can or can't they get it?

Winners and Losers of the Week (37:00)
Joe: Burger King (winner), Infinity Broadcasting (loser)

Steve: Wikipedia (winner), Microsoft (loser)

Steve and Joe discuss the optimal ATS podcast length.

Mentions: Thoma Gobay, Steve Hall from Adrants, American Copyrighter, Pee Wee Herman, Mr. Smithers, Neville Hobson, Blogging Enterprise conference, The Power of Many blog, The Community Guy, Andrew Denny, Jeff Jarvis, Dell, Terry Heaton, Nicholi Frank, Gary Cohen, Wisdom of Crowds, The Jarvis Effect, 43 Things, Digg, Alexa, Windows Live, Office Live, TechCrunch, Google, James Cherkoff.

    

Update on #8/TOTW for #9

While I've called Steve Mighty Mouse before...he is very much human and with his incredible work and travel schedule - not to mention his personal commitments - Episode 9 is a little late this week...although this is Podcasting which is not exactly appointment viewing central, hence an irregular schedule from time to time (although we do try and aim for consistency)

So bottom line: Episode 9 should be online today or tonight.

In the interim, the theme for next week's show is: MSM - why can't/won't they get it? On one hand we have - what appears to be from time to time - biased, inaccurate or incomplete coverage on new marketing. On the other hand, we have business models that don't seem to suggest that the higher ups in these media organizations "get it"

So send in your thoughts/comments...audio is especially encouraged through 1-360-365-9834 or try Waxmail (keep 'em under 60 secs if possible)