Across the Sound

Jaffe Juice #153 - Jaffe and Joel discuss why celebrities and the like struggle with being social

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It's a double edged sword with respect to celebrities, personalities, people of prominence or even just people with a job. They need to "join the conversation" and yet when they do, they seem to muck it up and more often than not, royally mess up their lives. So Mitch and I discuss and provide some triangulated thoughts on how to navigate through this unpredictable panacea. Follow us on Twitter: @jaffejuice @mitchjoel

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Second Hand Beans (Marketing Panel Discussion)

Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Ian Sohn, Jonathan Salem Baskin and Christian Borges to discuss the following topics:

• Sears wants free ideas
• Buying blog buzz
• Managing your own media
• SABMiller gets inventive
• The Cannes holding company Award

Download or listen here

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Jaffe Juice #150 - Monday Morning Super Bowl Ad Quarterback

Last night was the annual tribute to Madison Avenue's self-importance, indulgence and stubborn refusal to deliver a creative product with a reason to believe, a reason to behave and a bit of social juju to boot.

In a well intentioned rant this morning, I delivered my critique on what could quite possibly be the worst portfolio of ads in the history of the Big Game. Perhaps you agree. Perhaps you don't.

Here were my top 10 takeaways (if they don't make sense initially, you'll just need to listen):

1. This was the "Indulgent" Bowl (especially during continued tough economic times)
2. More formulaic (read: safe) then ever before
3. Social bowl my ass
4. The Year Creativity Died
5. No reasons to “behave” i.e. Hyundai; Denny’s from previous years
6. Political Bowl: Lockout
7. Pets.com called; they want their sock puppet back (the return of the dot coms)
8. Car clutter
9. Poor taste
10. Borrowed Interest/Sell outs (Eminem, Ozzy, Will.i.am)

Bottom line: not only have we not figured out how/why/when to use the Super Bowl, we seem to be falling even further behind.

Super bowl. Stuper bowl. Or Stupid Bowl? I debate. You decide.

Hope you enjoy it as well.

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Jaffe Juice #147 - Jaffe and Joel discuss all things mobile

Instead of getting together at the end of the year to do a predictable episode of predictions (although we do get in a couple of jabs at the beginning), Mitch and I decide to discuss a familiar topic: Mobile - and whether 2010 is, was or will be the Year of Mobile.

There's a real zinger right at the end where I ask a question that probably warrants a lot more discussion and intense debate.

We debate. You decide.

Follow the conversation with @jaffejuice and @mitchjoel

Listen to it LIVE (left click) or download it here (right click)

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Cyber Beans

Latest Beancast marketing podcast is up, where I join host Bob Knorpp, Mullen's Edward Boches, Ad Age's Sheila Dougherty, and Co:'s Ty Montague, as we dig into an extra large turkey flavored list of topics, including:

• Black Friday, Small Business Saturday, Cyber Monday and Twitter Tuesday
• The just-in-time consumer
• Storytelling in advertising
• Blockbuster saying they're not dead yet
• Fox using Hulu ads for make-goods.

Download or listen here

        

Jaffe Juice #146 - Jaffe and Joel discuss The Agency of the Future or the Future of Agencies

Mitch and I get together and for once seem to agree on most of the discussion, except for the part on compensation (where I'm clearly right and he's obviously wrong)

What began as a post Mitch wrote (do check it out and work through his individual points and if you like, respond with your thoughts, agreements and disagreements) becomes a great conversation about the Agency of the Future, at times the Future of Agencies and ultimately how agencies will need to deliver on behalf of their clients in an increasingly digital, connected and social world,

We debate. You decide.

Follow the conversation with @jaffejuice and @mitchjoel

Listen to it LIVE (left click) or download it here (right click)

Subscribe to the show via iTunes here

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Has Beans

Latest Beancast marketing podcast is up, where I join host, Bob Knorpp, Bill Green, Walter Pike and Len Kendell, as we dissect, debate and discuss:

• Cablevision vs News Corp/Fox and the customer service angle
• Affiliate Links in the Hard News
• Why Branded Apps Sucks
• Social Media and Tourism
• Super Bowl Sell out

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Jaffe Juice #145 - Chatting with The Conversation Manager's Author, Steven van Belleghem

With obvious synergies with "Join the Conversation", this was a great conversation with the author of "The Conversation Manager", Steven van Belleghem.

Lots of great nuggets with some live case studies unfolding in real time associated with Kodak and Vonage. Audio comments to +1 206 203-3255. Follow me on Twitter. I'm @jaffejuice

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Jaffe Juice #142 - Joel and Jaffe Part 8 - The Death of Conversation

My friend, colleague, peer and fellow thought leader, Mitch Joel, the man behind Twist Image, Six Pixels of Separation (book, blog) and I have decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our eight conversation and this one focuses on the if we're really having any semblance of a conversation at all in Social Media, or if Marketers have done a great job of selling the invisible (once again).

A little more context (follow the links) can be found here

Enjoy the conversation... 

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Jaffe Juice #138 - Chatting with Duct Tape Marketing's John Jantsch on The Referral Engine

Duct Tape Marketing's John Jantsch just wrote a new book called, "The Referral Engine." With many similarities to "Flip the Funnel", I thought I'd sit down with him and chat about the primary messages and themes in the book.

Audio comments to +1 206 203-3255.

Follow me on Twitter: @jaffejuice

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