Tom Hespos Offers Tips on Buying Blog Advertising

Tom Hespos writes that he's been testing buying ads on blogs with some degree of success. He also offers some words of advice to bloggers hoping to attract advertisers.

I think blog advertising will be a force to be reckoned with eventually, but it's going to take some time. First, blogs need to get on the radar screens of major marketers with money to spend. Then it's going to take some time for them to engage in small-scale testing before they make serious commitments. My advice to the blog community is to be patient and to keep doing what you're doing. Content truly is king, and as blogs draw more eyeballs away from mainstream news and topical sites, the dollars will follow the eyeballs.