Marketers Using Blogs to Drive Customer Interaction

iMedia Connection writes that businesses are turning to blogs to leverage employee intelligence, introduce products and drive interaction.

The growth of blogs and readers has attracted greater attention from businesses as a means to communicate more effectively and directly with their employees, partners and customers. They are used externally to generate revenue and internally to enhance efficiencies. They have been proven to get customers excited about products, to help companies react faster to changes or demands, to support a continuing dialog between organizations and customers, as well as to encourage internal communication, innovation and camaraderie.