Contrary to Reports, RSS Feeds Can Be Searched

MediaPost today has an article on ShadowTV. The service provides video clips of TV programming for businesses and consumers through a searchable database made possible by the closed-caption transcripts of each television program. Their primary business serves PR agencies, advertisers, and advertising agencies.

This quote from the story jumped out at me...

ShadowTV is similar to RSS (Really Simple Syndication or Rich Site Summary) in that RSS feeders filter news content by desired category, but (ShadowTV President Joachin Kim) notes that ShadowTV offers more granular targeting than RSS; RSS feeders can't be searched--yet.

Um, has he heard of FeedDemon, Bloglines, Blogdex, BlogPulse, or Feedster? All of these tools let you search RSS feeds.

Boy Dave Winer, we sure have more work to do in preaching the RSS gospel, don't we?