Last night was the annual tribute to Madison Avenue's self-importance, indulgence and stubborn refusal to deliver a creative product with a reason to believe, a reason to behave and a bit of social juju to boot.
In a well intentioned rant this morning, I delivered my critique on what could quite possibly be the worst portfolio of ads in the history of the Big Game. Perhaps you agree. Perhaps you don't.
Here were my top 10 takeaways (if they don't make sense initially, you'll just need to listen):
- This was the "Indulgent" Bowl (especially during continued tough economic times)
- More formulaic (read: safe) then ever before
- Social bowl my ass
- The Year Creativity Died
- No reasons to “behave” i.e. Hyundai; Denny’s from previous years
- Political Bowl: Lockout
- Pets.com called; they want their sock puppet back (the return of the dot coms)
- Car clutter
- Poor taste
- Borrowed Interest/Sell outs (Eminem, Ozzy, Will.i.am)
Bottom line: not only have we not figured out how/why/when to use the Super Bowl, we seem to be falling even further behind.
Super bowl. Stuper bowl. Or Stupid Bowl? I debate. You decide.
Hope you enjoy it as well.
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