Back to an interview format, with Nielsen Buzzmetrics' Max Kalehoff. Stop lurking, call the comment line at +1 206 203-3255 or e-mail firstname.lastname@example.org
We discuss monitoring the conversation, organizational integration/silos, internal versus external evangelists, ROI, metrics, web analytics, customer service as the new media department, acquisition versus retention, data integration and much more.
26m25 - "Advertising does not know how to retain"
28m - Consumer affairs/customer service becoming the next/new media department
33m - we disagree and debate "time spent" as a metric
38m - Are web metrics a crap shoot?
47m10 - Kalehoff on the Clock
49m28 - Winners & Losers: Max's loser is the initiative around Pay-Per-Post and Joseph's losers are those bloggers who don't realize that healthy conversation requires disagreement, debate, discourse and yes, even a bit of disgust. Max's winners are the new content creators like EepyBird with respect to getting sponsored by Coca-Cola through their Diet Coke-Mentos experiment and Joe gives the nod to the whole Red campaign.
Engagement video blog: www.consumerengagement.blogspot.com
Rebuttal column to Businessweek’s “Web metrics are crapshoot” story: http://attentionmax.com/blog/2006/10/web_metrics_are_not_a_crapshoo.html
Column on Web 2.0’s stumbling onto engagement: http://attentionmax.com/blog/2006/11/new_media_stumble_into_engagem.html
New Forrester Report on Brand Monitoring Firms (free download, courtesy of Nielsen BuzzMetrics): http://www.nielsenbuzzmetrics.com/downloads/whitepapers/Forrester_BrandMonitoringWaveReport.pdf
Of course, great resource for anything social media, Pete’s blog: www.consumergeneratedmedia.com
Notable Mentions: Google Alerts, Yahoo Alerts, Adam Curry, PodZinger, Nielsen-Buzzmetrics, Pete Blackshaw, McDonalds, Y&R, Len Ellis, Wunderman, Bursten-Marsteller, Media Metrix, Comscore, Hitwise, IAB, YouTube, Linden Labs, crayon, Second Life, Microsoft, Mary Poppins, Toys R Us, Planet Hollywood, Jason Calacanis, Pay Per Post, Jeff Bezos, Amazon.com, Business 2.0, Second Life Herald, Urizenas Sklar, C. C. Chapman, EepyBird, Coca-Cola, Mentos, Diet Coke, iPod Nano, Bono, Gap, The Amazing Race